In the highly regulated medical and pharmaceutical industries, changes to practice can affect huge numbers of people.
Should you invest millions of pounds in device manufacture before assessing what the market need is?
And what if you’re sure that the market needs what you offer? Can you be certain of making a product or system that’s fully compliant?
What if modest ergonomic changes could give your medical product the edge that means your company is the chosen provider for hospitals and local health authorities?