Pitfalls of Designing for the Average User

It is generally considered wrong to design for the “average user” because that can result in the exclusion of certain individuals or groups from the use of a product or system. 

For example, a product or system that is designed for the average height or weight may not be comfortable or easy to use for people who are shorter or taller than average, or who have different body shapes or sizes.

When designers focus on creating products and environments that can be used by a wide range of people, they are often able to address the needs of the average user as well. This is because the average user is likely to have a mix of physical and cognitive abilities, and may benefit from products and environments that are designed to accommodate the needs of people with a variety of characteristics.

For example, a product with large, easy-to-use buttons may be particularly beneficial for people with dexterity impairments, but it may also be appreciated by the average user who may find it easier to use than a product with smaller buttons.

Similarly, a chair with adjustable height and lumbar support may be particularly beneficial for people with back pain, but it may also be appreciated by the average user who may find it more comfortable than a chair without these features.